So continuing in the spirit of quirky things that I pick up on while around London…There’s a series of commercials that have come out that I caught on TV – I’ll admit the first time I saw this, I had no idea what this was about. I think it’s for car insurance, still not even 100% sure. They consist of these meerkats running around, one dressed up as Aleksandr, some sort of Russian style (or broader Slavic Republic style) aristocrat (are meerkats aristocratic? are they even in Russian? I need to look up what a meerkat even is quite frankly). Sometimes there is another one called Sergei. And they all speak English in a way that I’m not altogether unfamiliar with. Actually they crack me up. Simples!
From a branding perspective, it actually floors me that the actual company built out two websites – Compare the Market, which is what the site actually is, and Compare the Meerkat, the other spoof site that they’re constantly referencing. Not only did they build it knowing people would go there, but it keeps the same tone and English and quirkly style of the commercials – now that’s consistent branding if you ask me. Brilliant – or is it “brillz” (does that sound more london-y?)