I have a thing about permanence…as in, I’m afraid of it. Always have been. Perhaps it’s no surprise then we found a way to make temporary a way of life by living on the dip circuit. And this is why…well, part of the reason why – the other parts might have something to do with a relatively traditional and risk averse personality – I’ve never been tempted by tattoos. Too permanent. Too fixed. And no much you can do about it later. I do however, love love love, make up – easy on, easy off. Transform yourself into anything, and then go back to yourself – Halloween sits well with me for that reason, it’s just one day.
I caught this video in an article about viral marketing a few weeks back, and it just struck me for some reason. I imagine it struck many since it went viral. But there was just something about this whole transformation – and in this case, a reverse one from I would ever do as the person is moving from permanent tattoo to temporary makeup. I find the whole thing just mesmerizing – everything from why this person felt compelled to completely cover themselves with permanent ink to how well executed the make up product itself is in order to cover it up.
The background on this person is actually pretty interesting. Known as “zombie boy”, his real name is Rick Genest and he’s covered himself in tattoos after a battle with a brain tumor, and the whole piece is meant to be a statement on the decomposing body. I guess in some sense, that in itself is something permanent too.