I think the Swiss know it. They know it and own it. And they played it up in their recent tourism campaign with this absolutely excellent set of videos about the work that goes into that kind of perfection. Obviously they're being a bit tongue in cheek here, while still conveying that they take this kind of detail seriously and that they know that others come to Switzerland specifically to see it. I found the concept so cleverly executed - and the videos still manage to convey that sense of Swiss beauty that hits you when you see those mountains. It makes you want to pack up your lederhosen and pop a Ricola for the next flight to the Swiss alps stat.
Photo and video by My Switzerland