Tuesday, September 13, 2011
On your marks...get set...Missoni!
Today is the day...anything in the women's or children's wear section made the computer freeze and crash but was able to snag a few bowls and boxes that I'm planning on incorporating into my office re-do!
In case you haven't seen it 435 times already, here was their 30 second spot featuring Margherita Missoni - which I have to say was brilliantly done. The colors are gorgeous, the plot fun and the phone line at the end..genius. I think this whole campaign from start to finish was excellent execution, from the moment they started building the hype months ago. I think they can chalk this up as Target's most successful design collaboration yet. Probably becuase it spanned such a wide swath of items - the design world loves it, the fashion world loves it, the mommies love it...you name it, there is a fan. They took something that was iconic but a bit tired and re-invented it with a lot of fun and vigor, they introduced an otherwise little known brand to very mass market and they made the entry affordable but still limited and desirable through scarcity. I think the marketing team that ran this campaign has earned every penny of their bonus on this one.
You can't even get on the Target website right now but keep checking back, there is likely more Missoni to come...