I’m not going to lie – I have a bit of a crush on Tyler Brule. But I figure it’s okay as I don’t believe Mr. Brule swings towards the ladies; also I’m wondering if the diplo-husband doesn’t have a bit of man-crush of his own on him. He’s an excellent writer, a seasoned traveler, an impeccable dresser – all qualities that are willing to make me forgive what a good friend of mine calls “enthusiasm for himself”.
Tyler Brule is the editor and founder of Monocle (my favorite feature: the 25×25 city guides – quick one pagers on major cities for work and play), after having sold off Wallpaper successfully. And like any global, paper-loving junkies, we’re subscribers. In a recent interview with New York Magazine, Mr. Brule explains that they often use up to 9 different kinds of stock of paper in one issue. Hurrah. I love paper. Not in a wasteful way – in a quality, tactile way. I love that in an age when everything is online (including this blog), he went the extra mile to put out a print issue, that is successful when so many other favorite publications have been shut down. The quality could have something to do with the price – unlike many American publications, a yearly subscription is NOT available for $11.99 – that barely covers the cost of an issue, but apparently, enough people feel the way I do since it’s one of the only growing subscription bases in periodicals.
Apart from being editor of the magazine, and writing a column called Fast Lane for the Financial Times weekend edition, it’s a bit hard to deduce what Mr. Brule actually does. He also founded Winkreative (a firm I’m dying to work for if we’re totally honest), but I don’t believe he actually works for them anymore. He does seem to constantly be at an airport or hotel making rants against the use of veneer, or opining about where to pick up the latest skin care products in Finland. Perhaps he’s one of those people that just can’t exist if he’s not in perpetual motion.
In scouting around for pictures of Mr. Brule, I began to notice that he looks nearly the same in everyone. Not quite the same, but let’s call it variations on a theme. While some might dismiss this as predictable, I chalk it up to an individual knowing what works for them and then honing the skill of dressing so that they’re always in appropriate attire. I say, job well done and lookin’ good, Mr. Brule.
TYLER BRÛLÉ’S 10 RULES ON PACKING
1. There’s no such thing as check-in. Carry-on — always.
2. You can usually carry on one extra bag if you ask nicely — at least in Europe.
3. Three days, three months: it’s all the same when it comes to packing. Hotels have laundry service for a reason.
4. No logos. Discreet is far superior to bling, particularly in less secure destinations.
5. Always pack a collapsible tote for shopping and in-flight material like magazines, toiletry kits, slippers et al.
6. Overlook bags by Porter, Herve Chapelier, Globe-Trotter, Coperto and Valextra at your own peril.
7. Consider the safari jacket (Helmut Lang or Alberto Aspesi); it is an excellent all-round, all-weather garment.
8. Opt for Peter Geeson knitwear in single-ply lamb’s-wool; it’s multiseasonal.
9. Always ask your laundry service to fold and bag shirts rather than hang them.
10. Dop kits (nylon over leather) are best kept small, as size imposes discipline.